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Customer Entry / Exit

QuestBack Helps you Identify What Turns a Prospect Into a Customer

Customer Entry / Exit surveys should be part of any sales process as they will help you identify your sales organization’s strengths and weaknesses. Why did your new customer choose you? Why did a long-time customer choose to leave you? There is no need to waste time and resources on this, as it can easily be organized in QuestBack. Set up your survey once and just add your new customers as soon as the agreement is signed. Extract reports of the survey results as and when needed.

By offering a large number of templates QuestBack allows you to save time and effort in the preparations. Once customized to your needs, you can save the survey or report as your own private template for next time. QuestBack offers extensive choices for reporting and export of data – both ready-to-go summarized reports, raw data, and web report links.

What is Customer Entry / Exit?

Customer Entry surveys, also known as 'sales follow-up', will help you identify the main reasons for your new customers to choose you and unveil demands and expectations for a successful collaboration. The entry survey also provides customers with an opportunity to give feedback on the sales process. This gives you valuable information in further development of your sales strategies.

Customer Exit surveys are used to collect constructive information on reasons for losing a client. This could be invaluable data in improving specific target areas within retention initiatives.

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